In this age of globalisation, it is not uncommon for coffee exporters to expand their market share overseas. As such, many coffee exporters are finding that it is no longer just about selling coffee, but also about marketing their products overseas. For this reason, some exporters are choosing to outsource some or all of their coffee bean production requirements. This can save exporters money in terms of labour costs and help them focus on other aspects of their business.
In recent years, a number of coffee exporters have begun to expand their business practices beyond simply selling coffee beans and into other facets of the coffee trade. China is one such country with the Chinese State Administration for Foreign Trade (SAFT) becoming one of the main suppliers of coffee to the United States. Vietnam is another major coffee exporter that has seen growth in exports in recent years, primarily due to the growing interest by Chinese consumers for Vietnamese roasted coffee. Other coffee exporters have also seen a rise in exports to the United States, largely due to the rising demand in China for roasted Vietnamese coffee. These increased exports to the US helped to contribute to the weaker economic state of the United States economy, which has helped the US dollar appreciate against the currencies of other countries in recent times.
Other good quality Brazilian exported coffee beans are starting to make their way over to the world, particularly in South America. In this context, it can be said that coffee exporters are seeing a greater opportunity to expand their business through the export of good quality raw material. Particularly in South America, many coffee exporters see a gap between Brazilian quality beans and those from other parts of the world that they can export to. For example, coffee beans from Peru and Bolivia are known for their strong aroma and taste, which are unique in comparison to Brazilian grades.